Business Growth Consulting

Product or Service Innovation

At New View Innovation we specialize in working the whole way through the product innovation process. We work with businesses to uncover, unlock and create new ideas for additional products and services through The WhiteRoom Experience.

We then evaluate these ideas with research and review through the Innovation Scoping process. An Innovation Pathway is built out following the evaluation to ensure that the project has clear guidelines and direction.

We can then either mentor your team through the process through our Innovation Coaching program or fully execute the project with you and your team with our Innovation Management & Implementation Team.

Innovation Scoping

Reviewing the viability of any new innovation is a critical step in the innovation process. While no one can predict the future, there are specific methods that can be used to determine the likelihood of development and market success.

Taking the idea to the next step involves reviewing the concept from a number of different perspectives. One of these perspectives is that of the company and the key internal stakeholders. Does this fit with existing company strategy? What types of resources are available to fully develop this? Who will manage this when it is successful? What external resources will be required?

Another perspective is from a business planning point of view. How will success be measured? What is the likelihood of success? What is the potential for revenue and ultimately profitability? Yet another one of these perspectives is that of the Market. What is the market size and potential demand? Who will be interested in this product or service? Why? Scoping the Innovation Project is a key part of what we do at New View Innovation to maximize your opportunity for a successful investment in innovation.

Once the scope of the project has been determined, and all stakeholders agree that there is a good opportunity for success; the next step is to build out an Innovation Pathway. The New View Innovation Pathway is like a business plan in that it takes into account the strategic thinking along with the expense and revenue numbers associated with a new product or service.

Unlike a Business Plan, The New View Innovation Pathway provides flexibility that will be required as the project takes inevitable twists and turns. “What if” variables are evaluated knowing that the project will be moving into uncharted territory. It also outlines a number of options that may or may not be pursued depending on the outcomes at each step of the plan. Finally the pathway builds out a specific timeline of what needs to be achieved as well as success measurements along the way.

Innovation Pathway

Innovation Coaching

Achieving success in innovation, within any organization, is challenging. The most productive people are usually working at maximum capacity and any additional responsibility; much less the complex nature of an innovation project, can seriously derail or postpone the project. Others who have the time, but have never tackled an innovation project need guidance through each stage of the project. The dynamics of any team on an innovation project will require encouragement, review, training, direction and support to achieve the desired results.

Whether it is simply mentoring internal champions or guiding a complete team through the intricate process of innovation, New View Innovation offers innovation coaching to ensure that your project stays on track. Just like a coach, our aim is to ensure the innovation pathway, and ultimately the new product or service, achieve maximum success in real world markets. Our experience and outside perspective is utilized to coach the principals involved through each step of the pathway as well as through any unpredictable events that will inevitably arise.

Sales & Marketing Strategy

New View specializes in the development of revenue streams and re-inventing sales funnels. This type of innovation often means investigating existing sales systems, processes, people and customers as well as evaluating existing and potential new products and services

Strategic Evaluation & Research

Strategically reviewing the sales strategy of the any business starts with the revenue streams now and those desired for the future. This includes reviewing the existing sales systems, processes, people and customers as well as evaluating existing and potential new products and services. This involves:

Mapping out the process as it stands including sales cycle length
Reviewing the quality and nature of existing customers
Evaluating issues as they relate to the sales funnel
Identifying new opportunities, brainstorming and outlining them
Defining the possible universe of new prospect groupings
Identifying skill sets and training needs
Gathering best practices for new client acquisition
Reviewing current sales and marketing to existing and new customers
Uncovering possible sales and marketing ideas

The next phase of this process is building out a plan that includes attracting new customers, growing existing customers and driving increased revenues and profitability.

This plan typically includes the following:

Clear objective
Definition of new prospect customer groupings
Process for client acquisition
Transition plan & Review of staffing needs
Suggested solutions to trial for existing issues
Plan timeline & expectations on sales ratios and metrics
Process for building out the prospect database
Customer acquisition process and marketing
Marketing ideas to trial
Best practices in new client acquisition
Training outlines & Recruitment outline if required

The Strategic Sales Plan takes into account the strategic thinking along with the expense and revenue numbers associated with the changes being made. Unlike a Business Plan, this plan provides flexibility that will be required as the implementation takes inevitable twists and turns. “What if” variables are evaluated knowing that we are moving into uncharted territory. It also outlines a number of options that may or may not be pursued depending on the outcomes at each step of the plan. Finally, the plan has a specific timeline of what needs to be achieved as well as success measurements along the way.

Plan Development

Implementation & Coaching

Achieving success in implementation, within any organization, is challenging. The commitment to a new or even enhanced sales funnel can often be challenged by existing commitments to the core business or by those unwilling to accept change. The dynamics of any team on this type of project will require encouragement, review, training, direction and support to achieve the desired results.

Each element of the plan will need attention including implementing the new sales process, marketing, staffing, training as well as reviewing it step by step to ensure it is progressing in the direction of increased revenues.

New View is involved in the change management process as people buy in to the change required in understanding, thinking and activity. This is a key area of coaching and training.

Operations & Fulfillment

Operations & Fulfillment is a complex array of what it takes to deliver on the promise you have given your customer.

We review the full process and

map out the current system of delivery and/or production. With this is mind we work with you to develop the best, most effective and efficient operational process run by the right people.

Evaluation

Ensuring that Operations effectively delivers on the promise your business made to your customer in an effective, efficient and profitable way is key to not only the bottom line but customer retention and staff satisfaction.

So firstly we review the full process and map out the complete current state and desired future state of the operational process. This gives us a solid understanding of what the key blocks, challenges and gaps are in delivery of the operations promise.

Additionally we brainstorm, evaluate and test potential solutions that will dramatically increase operational efficiency. Taking some time to get to the root of the problem can provide excellent dividends.

Once we understand the roots of the problems we have a much higher success rate in building out an action plan and implementing it.

This plan typically will includes the following:

Attacking the biggest process issues first
Testing and further reviewing the new processes and procedures with key staff
Tracking key operational ratios and metrics
Building out process teams within operations
Business structure and reporting
Recruitment and staffing needs

Practical

Action
Plan

Implementation& Coaching

Addressing the process and people issues together allows the operational flow to move smoothly and more efficiently. As people learn more advance problem solving skills and implement better process – not only does operations improve, but both staff, vendors and customers are happier. As staff drive these changes in project teams they learn new skills, interact with others within the business and deliver a better result for the company.

Financial Management

Our objective in finance is to work with you to build a robust system and process run effectively by the right people.

This allows you to view your key metrics, margins and profitability giving you what you need to make wise, timely & effective decisions in your business.

Evaluation

We typically look to firstly evaluate the business financial systems, processes and people to develop the best in class going forward. This involves:

Mapping out the financial system & process
Reviewing the key metrics
Evaluating issues within the current system
Identifying new opportunities for savings, efficiency and productivity
Profiling jobs and staff
Identifying skill sets and training needs
Review all revenue sources and offerings
Determine the profitability of every one
Categorizing costs to coincide with revenue sources

All this results in a full finance report card for the business.

The next phase of this process is building out a practical action plan to build a robust, efficient, accurate and predictable finance function.

This plan typically will includes the following:

Monthly & Quarterly financial documentation, reporting & review
IT and Software concerns
Collection & Documentation of ratios and metrics
Recommendations on receivables, payables and administration
Listing & training of best practices
Recruitment and staffing needs addressed
Testing specific solutions

Practical
Action
Plan

Implementation & Coaching

Implementation, based on our many, many years of experience with small to medium sized businesses is the value that you will experience. This includes ideas, best practices as well as helping people adapt to change.

We walk side by side with you and your staff to make sure this part of the process passes through the inevitable hurdles and challenges, so that your business can function with the maximum growth, efficiency and profitability.

Executive Coaching & Training

Sometimes it's hard to see

the forest for the trees -

especially if parts of it are on fire.

Having an experienced CEO or VP to coach you through the strategic issues as well as the daily issues can be the difference between growing the business and just holding on.

Executive Coaching

Whether a business is struggling to grow or struggling with its growth - the key people within the business eventually become challenged in their leadership and executive skill sets.

The daily grind of putting out the latest fires or latest new challenge can distract most executives from effectively pursuing this important professional development for themselves and the company.

Having an experienced expert coach help you grow in key skill sets, who knows leadership both from knowledge and experience is vital to successful executive coaching.

Before any coaching starts each person goes through an evaluation process; good understanding builds a better coaching process and experience.

This review includes a variety of profiling techniques including DISC, Passion Compass and Judgement Index.

Following this each person meets one on one with their coach to discuss these reports and build a customized plan together for the coaching going forward.

The
Coaching
Process

Coaching
From
Experience

Having someone who has had experience in real world situations in a variety of senior roles from C-Level to VP as well as General Management and Supervisory roles can make the difference from theoretical to practical coaching.

Stephen E. Wright has worked in and with Small to Medium sized Businesses (SMB's) for over 25 years, as CEO, VP and GM helping people grow and develop as executives.

"I heartily recommend Stephen to anyone who is looking for assistance in growing to the next level, whether it is for sales assistance, market growth, executive coaching, leadership development or assistance in company culture change. Stephen can help you achieve your goals and assist in helping you see and create a new vision for yourself and your organization."

(Mark Rohlfing, Sales Director)